Which sound goes with the Nestle Crunch AI Ad, and how do I add it?

Updated: October 30, 2026

Short answer

The CapCut template uses the jingle of the old 1984 ad, and the tutorial post a creator's own sound, so there is no single trend song to match. Our video has a new AI-made retro instrumental with a crunch and no singing. Download it, or the silent version, and add any sound you like in TikTok.

Example frame: a woman with wavy auburn hair and a teal blouse smiling at the camera in a sunny backyard, holding a half-unwrapped chocolate bar in plain blue foil

How to add a sound

Download your video, or the silent version, from My videos.
In TikTok, tap Add sound and search for a bright retro jingle or the template sound you like, then tap Use this sound.
Slide the sound until its brightest moment lands on the bite, at about 2 seconds.
Turn the video's own sound down to 0 if you want only your sound.

What our soundtrack is

Songs and sounds on TikTok belong to their owners. Our video carries an original AI-made cheerful instrumental with warm synths and soft brass, plus a crisp crunch and a soft chewing sound at the bite. It never includes singing, and you add the sound you want inside TikTok, where it is licensed.

How to add a sound to your Nestle Crunch AI Ad video in TikTok

Our video has an AI-made retro instrumental with a crunch at the bite, and it is not timed to any song. The CapCut template uses the jingle of the old ad and the tutorial post a creator’s own sound, so there is no single trend sound to match. Pick a bright retro sound in TikTok, or download a silent version from My videos.

In TikTok, tap Add sound and search for a bright, retro or jingle-style sound you like, then tap Use this sound.
Tap Upload and pick the video you downloaded from us.
Open Volume and turn the video's own sound down to 0, or download the silent version from My videos.
Slide the sound left or right until its brightest moment lands on the bite, at about 2 seconds, trim it to the length of the video and post.